MadHive

MadHive is a video advertising and data platform that allows brands and publishers to measure customer intent data and build audiences across screens and platforms. Madhive’s cross-screen data platform provides tracking, attribution and measurement delivering publishing partners insights to improve targeting, increase CPMs and drive audience lifetime value.

MadHive’s back-end product uses blockchain technology to track when your data is used and provide feedback on the performance of the ads your data helped to place. This innovative technology allows brands, publishers and third party data providers to safely work together in new ways by leveraging the inherent trust and verifiability of a blockchain network.